Vodafone 360 – Art Direction, UX, UI

The Vodafone 360 service is a cross-platform services play that embraces the Internet and social networking as well as mobile applications and content. It was announced in September 2009 and has since been deployed in eight markets: Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, and the United Kingdom. Vodafone 360 consists of a variety of features, including a visual address book; Vodafone People, which aggregates contacts and other personal data across social networks and PC synchronization; an application store; and other services such as music, maps, and search. The offer includes two signature semi customized devices, the H1 and M1 from Samsung.

Working closely with Vodafone, we created a new mobile interface along with new visual brand guidelines and manuals for internal and external teams to abide by.