RUDIMENT - Brand Development
RUDIMENT is an NYC-based ready-to-wear brand founded in 2016.
Inspired by workwear, garments are designed to express the wearer’s individuality, adaptability, and continual transformation within their daily regime.
Each Rudiment garment is draped, taken apart, and reconstructed by twisting it around in a playful manner and then meticulously frayed and sewn to completion. Every seam, every line, and frayed edge has purpose and meaning.
To support RUDIMENT's rigorous design process and brand ethos of zero waste garments, we created a brand identity that activates across print, digital, and retail.
Inspired by workwear, garments are designed to express the wearer’s individuality, adaptability, and continual transformation within their daily regime.
Each Rudiment garment is draped, taken apart, and reconstructed by twisting it around in a playful manner and then meticulously frayed and sewn to completion. Every seam, every line, and frayed edge has purpose and meaning.
To support RUDIMENT's rigorous design process and brand ethos of zero waste garments, we created a brand identity that activates across print, digital, and retail.
