Nowness - Creative Direction

Nowness is a video channel that showcases the best in global arts and culture across multiple categories — Art & Design, Fashion & Beauty, Culture & Music, and Food & Travel. Founded by Jefferson Hack in 2010, Nowness is a brand under LVMH.

To reflect the best of Nowness in an ever-evolving arts and culture scene, we created a concept that features both emerging and established artists/filmmakers within the community. The place to watch the new and Nowness.