MCM - Creative Direction

MCM Worldwide is a luxury leather goods brand founded in Munich and re-established in Seoul.

To connect MCM’s growing global presence and consumer base, we modernized the brand’s look and feel with (2) creative concepts showcasing the full MCM e-commerce product line with an established storyline rooted in travel and luxury.

We offer a simple and easy to use solution where users navigate MCM’s products while learning the high-quality luxury craftsmanship of their products. A classic reinvented for the modern time.