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Eddie Borgo - Art Direction, UX, UI

Eddie Borgo is an award-winning jeweler and celebrated NYC based Accessory Designer. Borgo's line is inspired by geometric shapes and symbols associated with adornment, modern art, and architecture.

To extend his view on art as structure, we created (2) e-commerce site design concepts with an artistic yet functional framework enabling users to experience Eddie Borgo products and purchase via a simple checkout process.

Client: Eddie Borgo
Role: Art Director, UX Lead

Homepage concept 1

Product detail page concept 1

Homepage concept 2

Product detail page concept 2